A Brief Guide to Google Ads

A Brief Guide to Google Ads


If you are spending a hefty amount on your brand advertising to reach more target customers, then you should better invest it in the right place. Somewhere where you have over 260 million unique web visitors and more than 4 billion daily interactions, such as Google.

Google is the most popular search engine globally, with over 86% of the market share. Google Ads was founded in October 2000, just two years after the launch of Google.  Google Ads was initially named Google AdWords, but in 2018 it was renamed Google Ads.

The marketing world has dramatically changed over the years, and Google Ads have played a leading role in this transformation. The massive reach of Google Ads will help you in reaching more potential customers.

 Online advertising on Google will help drive more organic traffic to your website and optimize your conversion rates. With Google Ads, you can generate more leads and convert those leads into potential customers. 

Currently, if you don’t own a Google Ads account for your online business, then you are losing your potential customers. Without Google Ads, you won’t be able to reach more target audience. But you don’t have to worry; you can hire eCommerce website development Dubai that offers their top-notch marketing strategies to advertise your products or services. In this blog, you will learn how to advertise your products or services on Google Ads.

What Are Google Ads?

Whenever you see an ad for a company’s web page ranking higher on the search engine result pages (SERPs) on Google, it is not the outcome of good SEO; the company is expected to have an advertising campaign on Google Ads.

You pay to have a Google Ad displayed to your customers to promote your products and services in this campaign. Google Ads is a critical digital marketing tool for all eCommerce businesses looking to get more meaningful ad copy before their target audience.

With Google Ads, you only pay for a mobile app development company in Dubai for actual and measurable results such as business calls and website clicks. This method is known as a cost per click or paid advertising campaign. You can adjust your monthly campaigns on the Google Ads that Google will follow automatically, and you can select your target audience, whether it will be local or global.

How Does Google Ads Work?

When you embark on the Google Ads, you have to tell Google what are your business goals and what are you aiming to achieve, such as

  • Direct more web visitors to your online store.
  • Increase calls to your business.
  • Guide customers to your company’s homepage or your website.

Then you have to decide whether your advertisement copy will be delivered to a local or global audience. Next, you will use two to three sentences or images to Google to describe what makes your business stand out from the competition, and Google will use your information to help you create your ad copy.

 Lastly, you will set a budget that Google will use to anticipate your campaign success on Google Ads. Your ad will go live on Google, and your target customers will see your ad, and it will rank higher on the SERPs. As more people will click on your pay-per-click campaign ads, your business will get closer to achieving its predetermined budget.

Five Types of Google Ads

  1. Search Network Campaign

It is a type of Google Ads in which your ads will appear on Google Search and Maps and multiple other Google search partners such as Google Shopping and YouTube. When users search any term related to a keyword in your ad campaign, they will see your advertisement.

  1. Display Network Campaign

 It is a type of Google Ads in which you can display visual advertisements in front of your target audience using your products in the Google Display Network, including YouTube and Gmail.

  1. Shopping Campaign

In this type, Google utilizes your website store’s product information instead of relevant search keywords to decide where and how to display your ad within Google shopping.

  1. Video Campaign

Your business will be upgraded through a video advertisement displayed on Gmail, YouTube, and other Google display networks through a video campaign.

  1. App Campaign

Through an app campaign, your advertisement will appear on Google Play, YouTube, Google Search, AdMob, Google Discover, the Google Display Network, Google search partners, and other publishers who display application advertisements.

How much does the Google Ads cost?

The main reason to use Google Ads to promote your products or services is that you have complete control over the cost of advertising campaigns. If you determine a budget before, Google Ads won’t exceed your budget, and Google Ads will anticipate the success of your program based on your preset budget.

Final Thoughts

It is an effective method of online advertising in which you pay for every click on your ad. Google Ads can make your brand more successful if implemented correctly. Google Ads helps you reach all the online users who use Google to get information on the products and services.

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