Karen Millen

Karen Millen is a modern clothing brand for women that creates an all-inclusive and trendsetting piece of clothing that stands out at every occasion.

Check How Karen Millen Achieved 81% Organic Traffic in Six Months.

Silicon Graphics

Research and Analysis

The key to an effective brand strategy is to recognize its core values, consumers and the result that you want to achieve. To find out the idea and story behind Karen Millen's company, our brand analysts conducted extensive research and analysis and carried out a well thought-out and expertly designed online advertisement and marketing strategy.
Through our in-depth research and analysis of the brand, its goals, its market, the issues and limitations it has, we built an aesthetically and technologically superior ecommerce website. A website that offers cross-platform responsiveness, efficient checkouts, robust navigation, and meets the overall standards of Karen Millen.

Silicon Graphics
Silicon Graphics


Silicon Graphics is widely known for providing robust, scalable, and technically savvy eCommerce software development services. Alokozay is one of the valuable clients that needed a technology partner for their unique requirements. The client's survival in its industry was challenging due to several tough competitors. However, we helped our client by setting up a mobile app that was optimized to respond efficiently on all mobile OS across all platforms to ensure it doesn't lose any potential conversions. Our experts are well-trained on all the leading platforms such as Ionic, Buddy, headspin, Xamarin, and Appcelerator so that we can cater to the ever-evolving needs of our clients.

Feature List

Product Categories

Karen Millen’s mobile app allows you to browse through a variety of clothing items categorized by style, size, colour, occasion and price.

Search Filter

The robust search filter offers a guided search to customers who know exactly what to buy and complete the shopping process without any difficulty.

Add to Cart

Select the number of items you need and you'll be just one step away to get your goods delivered to your doorstep.

Check Out

With our customized checkout system, you can easily fill in your delivery details, choose shipping and payment option, and place the order without any problem.

Our Approach

We aligned and collected all information regarding the brand to build a strong information architecture, utilized a strategic approach to engage new and returning customer and implemented an effective content strategy to gain organic traffic. Our approach boosted the online presence for Karen Millen and increased the return on investments by 74%. Karen Millen received an ecommerce website that puts its business and customers at the very heart of its vision. Not only our ecommerce website helped our client increase customer engagement, maximize revenues, collect valuable data, but pushed them ahead of the competition.

  • 8421 new users came through organic search per day
  • Paid marketing garnered 26.78% of users
  • Paid marketing garnered 26.78% of users
  • Cart abandonment rate decreased by 83%
  • With revenue of AED 477.5 per day, the eCommerce conversion rate increased by 54.28%
Silicon Graphics
Silicon Graphics

Marketing Services We Offer

Silicon Graphics has always been able to work with its customers to develop their marketing strategy to enhance brand visibility on the market using cutting edge technology and our expertise in production. Our efficient team of marketers is strategic in planning and methodical in implementation. We help our client scale through the power of SEO, PPC, Google, Facebook, Instagram, Bing, Snapchat, Twitter, LinkedIn, TikTok, paid marketing, influencer marketing, and other marketing techniques.

  • On-site & Off-site Search Engine Optimizations.
  • Search Engine Marketing.
  • Social Media Advertisements.
  • Display Network Advertisements.
  • AppStore optimization.
  • External and Internal Blogs & Articles.
  • Content Marketing.

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